Constangy, Brooks & Smith, LLP, Wins Three Web Site Awards
Personality and approachability demonstrated on firm Web site clinches the awardsOctober 6, 2009
Wendy Angel
Relations Coordinator
Constangy, Brooks & Smith, LLP
404-230-6724 Office
wangel@constangy.com
ATLANTA— Law firms might not typically be known for their approachable personalities, but Constangy, Brooks & Smith, LLP is. The national labor and employment law firm has just garnered two WebAwards from the Web Marketing Association and a Best in Class Interactive Media Award from the Interactive Media Council, both in recognition of the firm’s approachable personality carrying through the pages of its recently revamped Web site (www.constangy.com).
Constangy won two Standard of Excellence WebAwards, one in the Legal category and one in the Professional Services category. In the competition, the premier award recognition program for Web developers and marketers worldwide, independent expert judges from around the world review and score sites in 96 industries. Web site entries from 47 countries compete head-to-head with other sites in their categories.
The firm won the Best in Class Interactive Media Award in the legal category. Nominations for this prestigious award are accepted worldwide, with entries judged on design, content, functionality and other criteria.
Constangy launched its revamped Web site in Fall 2008, after almost a year of planning and research. Key to the new site was the fresh, clean look and the evoking of the branding message of “A Better Outlook.” The personality of the firm - and the lawyers themselves - shines through on each page, leaving viewers with the impression that Constangy is a different kind of firm with a different brand of attorney: likeable, knowledgeable, approachable and quite human. Attorneys’ personal as well as professional interests are showcased in each biographical sketch.
Since the launch, unique Web site visitor traffic is up 23%, and repeat visitors have increased by 61%. Constangy continues to keep content fresh and relevant for clients, prospects and other visitors.
For more information on the Web Marketing Association and its annual WebAward Competition, please visit www.webmarketingassociation.org. To learn more about the Interactive Media Awards, please visit www.interactivemediaawards.com.
About Constangy, Brooks & Smith, LLP:
Constangy, Brooks & Smith, LLP has counseled employers on labor and employment law matters, exclusively, since 1946. A “Go To” Law Firm in Corporate Counsel and Fortune Magazine, it represents Fortune 500 corporations and small companies across the country. Its attorneys are consistently rated as top lawyers in their practice areas by publications such as Chambers USA, Super Lawyers, and Top One Hundred Labor Attorneys in the United States. More than 100 lawyers partner with clients to provide cost-effective legal services and sound preventive advice to enhance the employer-employee relationship. Offices are located in Georgia, Florida, South Carolina, North Carolina, Tennessee, Alabama, Virginia, Missouri, Illinois, Wisconsin, Texas, California and Massachusetts. For more information, visit www.constangy.com.
