Constangy Announces Website Evolution to Stay Ahead with Client Focus
Constangy is thrilled to announce the launch of a new website that reflects the priorities of the firm, its clients and “staying ahead” as part of forward-thinking counsel.
In addition to functional upgrades to modernize user accessibility across the website, the new Constangy.com includes innovative approaches to law firm website management, such as a behind-the-scenes “Pitch Packet Builder” to assist the business development process and key cybersecurity resources from a state-by-state data privacy map to a Rapid Response Hotline for urgent cybersecurity emergency counsel.
“Website overhauls are uniquely challenging in the law firm arena because there are so many people who have, or want, a final voice in the updates, and we were fortunate to have broad alignment that this new iteration of Constangy.com should prioritize client experience,” said Jennifer Scotton, chief marketing officer at Constangy. “The redesigned website embodies a client-first philosophy, anticipating user needs, streamlining access to information, and reinforcing Constangy’s reputation as a responsive, innovative and future-ready firm.”
The aim of the firm’s website taskforce – a diverse team representing multiple offices, practice areas, and professional perspectives – was to create a visually appealing website that is a powerful client-focused tool, supporting the firm’s business development goals.
About the New Constangy.com
In revitalizing the website, Constangy leveraged historical analytics across the various types of pages within the site map. The “Stay Ahead” headline on the homepage sets the tone to align with the firm’s forward-thinking approach. Key resources for current and prospective clients are now featured on the homepage, including the firm's award-winning team and credentialing information, client tools like Constangy Streaming (formerly known as Constangy TV but modernized to reflect today’s “streaming era”) and the Constangy Cyber Team's well-trafficked data privacy map and Rapid Response Hotline.
Among the navigation improvements to make the site more accessible and intuitive, the highly visited News & Insights section has been consolidated into a central hub, allowing users to explore the firm’s coveted thought leadership, blogs and events pages more easily. In addition to curated “sticky posts” at the top of the page highlighting the latest information for clients, improvements to filter functions and visual accessibility have advanced this tool for informing clients on key issues affecting their business.
Attorney bios, among the most visited sections of the site, were significantly refreshed to blend the personality, credibility and accessibility of the Constangy team that is a draw for clients. Key resources are now more cleanly and intuitively laid out for users, creating a stronger first impression and providing seamless access to each attorney’s experience, credentials, media and thought leadership, and community involvement. Reflecting Constangy’s commitment to innovation, the firm incorporated artificial intelligence throughout the redesign to streamline development and enhance the user experience — reinforcing its reputation as a modern, forward-thinking, high-growth law firm in the digital era.
The Constangy Cyber team page and its Cybersecurity & Data Privacy Desktop Reference were also revitalized to reflect the national practice group’s renowned services, including an interactive state-by-state map to reflect the ongoing and patchwork compliance updates across the U.S. The page provides clients online access to summaries of the essential aspects of various consumer and regulatory notification obligations, as well as easy access to the team’s Rapid Response Hotline (also on individual bios), contact forms and blog subscriptions.
The website was intentionally designed to be SEO-optimized and accessibility-compliant, expanding the firm’s digital footprint while remaining inclusive. While the previous website has long-been a hallmark of award-winning information for users, these updates replace dense menus with clear, intuitive navigation that guides users to the insights and resources they need.
