In the News: Jennifer Scotton Discusses AI Adoption in Law Firms for Attorney at Work

Media Mention
Attorney at Work

Constangy Chief Marketing & Business Development Officer Jennifer Scotton authored an article for Attorney at Work discussing how legal marketers can begin to adopt artificial intelligence into their work.

Jennifer outlined five practical steps for AI adoption, including conversations with firm leadership, drafting a firm AI policy, identifying internal advocates for AI, coaching attorneys on how to personalize AI use, and making sure to stay current as the technology evolves quickly.

"You don’t need a technical background to drive your firm’s exploration of AI. You need curiosity, a willingness to initiate the conversation, and a plan to keep it moving forward. Whether your firm is dipping a toe in or ready to dive deep, legal marketers are in a prime position to guide the way — with strategy, clarity and a firm eye on the client experience," Jennifer said.

To view the full article, you may click here.

Subscribe for Updates
Jump to Page

Constangy, Brooks, Smith & Prophete, LLP Cookie Preference Center

Your Privacy

When using this website, Constangy and certain third parties may collect and use cookies or similar technologies to enhance your experience. These technologies may collect information about your device, activity on our website, and preferences. Some cookies are essential to site functionality, while others help us analyze performance and usage trends to improve our content and features.

Please note that if you return to this website from a different browser or device, you may need to reselect your cookie preferences.

For more information about our privacy practices, including your rights and choices, please see our Privacy Policy. 

Strictly Necessary Cookies

Always Active

Strictly Necessary Cookies are essential for the website to function, and cannot be turned off. We use this type of cookie for purposes such as security, network management, and accessibility. You can set your browser to block or alert you about these cookies, but if you do so, some parts of the site will not work. 

Functionality Cookies

Always Active

Functionality Cookies are used to enhance the functionality and personalization of this website. These cookies support features like embedded content (such as video or audio), keyword search highlighting, and remembering your preferences across pages—for example, your cookie choices or form inputs during submission.

Some of these cookies are managed by third-party service providers whose features are embedded on our site. These cookies do not store personal information and are necessary for certain site features to work properly.

Performance Cookies

Performance cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.

Powered by Firmseek