In the News: Jennifer Scotton Discusses AI in Legal Marketing on Spill the Ink Podcast

Media Mention
Spill the Ink Podcast

Constangy Chief Marketing & Business Development Officer Jennifer Scotton was recently featured on Reputation Ink’s Spill the Ink podcast, where she sat down with host Michelle Calcote King to discuss how artificial intelligence is reshaping legal marketing for small and midsized law firms.

In the episode, Jennifer explains how her team approaches AI as an accelerator, not a replacement, for human expertise, and how this mindset has helped Constangy enhance efficiency, strengthen brand voice consistency, and create space for higher-value strategic work. She also discusses how Constangy thoughtfully incorporates AI tools and workflow solutions to improve productivity, support institutional knowledge, and drive long-term growth across the firm.

Topics include:

  • How to identify AI tools that meaningfully solve pain points

  • Strategies for piloting technologies and achieving sustainable adoption

  • The rising expectation among clients that firms leverage AI responsibly

  • Ways legal marketers can stay current on emerging tools and industry best practices

To listen to the full episode of Spill the Ink, click here.

Jennifer brings two decades of legal marketing experience to her role as Chief Marketing & Business Development Officer at Constangy, where she drives the firm’s marketing and business development strategy. Known for her innovative approach and collaborative leadership, Jennifer heads a dynamic team dedicated to helping attorneys grow their practices and deliver standout client service. A passionate coach and mentor, she empowers lawyers to turn ideas into action. Jennifer has served in leadership roles at both the regional and international levels of the Legal Marketing Association and has earned recognition from top industry organizations for her impact and vision.

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