Triad Business Journal Honors Constangy’s Jennifer Griffin Scotton in 2026 Outstanding Women in Business Awards

Constangy is pleased to announce that Chief Marketing and Business Development Officer Jennifer Griffin Scotton has been recognized among the Triad Business Journal’s 2026 Outstanding Women in Business. 

"Jennifer is a relentless innovator and true change agent,” said Neil Wasser, chair of Constangy’s executive committee. “She has earned a national reputation as a creative and business-minded leader among legal marketers and business development professionals. At Constangy, she has been at the forefront of AI adoption, directed an innovative approach to a major brand and website refresh, and leveraged her corporate coaching certification to elevate attorneys across the firm. This is a well-earned honor for someone who plays an integral role in our firm’s growth and development.”

Award Recognition

The Triad Business Journal Outstanding Woman in Business award honors women whose professional achievements and leadership abilities have had an incredible impact across the Triad region. Finalists and winners will be profiled in the Triad Business Journal’s special publication and celebrated at an awards ceremony on Thursday, April 16 at 5:30 p.m. at the Cadillac Service Garage.

For more information about the Triad Business Journal’s Outstanding Women in Business Awards and this year’s honorees, please visit the journal’s website here.

Pioneer of AI Application in Law Firm Marketing and Business Development

A forward thinker and frequent early adopter, Jennifer has become a national pioneer and thought leader in ways firms can embrace artificial intelligence (AI) and data analytics to transform legal marketing and business development.

While leading the development of the firm’s newly launched website last year, Jennifer leveraged innovative AI technology to rebrand and refresh hundreds of pages of content. She and her team developed custom generative pre-trained transformers (GPTs), including one that helped structure metadata in a consistent manner across the site to create a uniform brand voice. The GPT was especially valuable in formatting over 230 bios on the firm’s website to ensure consistency.

Leadership Role at Constangy

At Constangy, Jennifer works alongside top leadership to drive all marketing and business development strategies, leading and developing a distributed team of highly-skilled marketing professionals. This includes providing innovative guidance to the firm’s more than 220 attorneys, who account for some of the nation’s foremost leaders in labor & employment and cybersecurity & data privacy law, to facilitate continued growth across the firm’s national footprint.

Contributions to Legal and Local Communities

Throughout her career, Jennifer has held multiple leadership positions in the Legal Marketing Association (LMA) and has also served on the American Marketing Association’s (AMA) Board of Directors, demonstrating her commitment to advancing the marketing profession.

Jennifer’s civic contributions further showcase her leadership. As a member of the Greensboro Parks and Recreation’s Run for the Greenway Committee, she assisted with community events promoting environmental stewardship and greenway awareness.