Constangy Chief Marketing Officer Jennifer Scotton recently led a 'Tech Tuesday' virtual session hosted by INform54, "From Dashboards to Data-Driven Decisions – The Evolving Role of Technology in Legal Marketing & BD."
Held on Tuesday, May 20, from 12 - 12:30 p.m. ET., this virtual discussion explored how technology continues to reshape legal marketing and business development. Jennifer discussed how emerging tools are enabling marketing teams to move beyond basic reporting and toward smarter, more strategic, and measurable approaches. Topics included using AI tools to streamline content, increase attorney engagement, and align business development efforts with firm leadership. Jennifer and host Jessica Goldberg from INform54 also offered real-world takeaways and practical steps for staying ahead of trends in the legal marketing industry.
For more information on this presentation, click here.
Jennifer brings two decades of legal marketing experience to her role as Chief Marketing Officer at Constangy, where she drives the firm’s marketing and business development strategy. Known for her innovative approach and collaborative leadership, Jennifer heads a dynamic team dedicated to helping attorneys grow their practices and deliver standout client service. A passionate coach and mentor, she empowers lawyers to turn ideas into action. Jennifer has served in leadership roles at both the regional and international levels of the Legal Marketing Association and has earned recognition from top industry organizations for her impact and vision.